What smart buyers care about — and how you can use it to increase value
Most business owners focus on revenue and profit when they think about selling.
But that’s not what experienced buyers focus on.
Instead, they ask:
👉 “Will this business keep working — and growing — without the current owner?”
This guide shows you the five most essential value drivers that determine whether your business will sell, what kind of offers you’ll get, and how to increase its value, even if you’re not planning to exit anytime soon.
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What You’ll Learn
In just a few minutes, you’ll get clarity on the five key areas that drive value and reduce risk for buyers, investors, and successors:
- Owner Independence
Learn how to spot (and fix) hidden ways your business still depends on you — and why that lowers value. - Clean, Understandable Financials
Discover why financial clarity isn’t just for accountants — and how messy books silently kill deals. - Documented Systems & SOPs
Understand how systems turn a job into a transferable business — and where to start documenting. - Recurring or Predictable Revenue
See how revenue quality affects buyer confidence — and how to boost yours without changing your pricing model. - Growth Potential Without Heavy Investment
Uncover what buyers are really looking for when they ask about future potential — and how to position your business accordingly.
✅ Each section includes a practical mini-checklist to self-assess and improve immediately.
🚀 Your Next Step
Want to know where you stand today?
Start with the Owner Dependence Index™ — a 10-minute online assessment that shows how reliant your business is on you and how that affects sellability, freedom, and future value.
👉 Take the Owner Dependence Index™ Assessment
Once you’ve done that, you’ll get a custom report showing your business’s transferability score and what to fix next.
Whether you plan to sell in 1 year, 10 years, or never, a business that runs without you is always worth more.
Kevin Ballantyne, BBA, DMA, CBEC, CPA, CA
President, Business Advisor | Copious Insights Inc.
Helping you grow, simplify, and increase your business’s value.
✉️ kevin@copiousinsights.com